Choosing to package the film's theme as a "secret" has been called an important component of the film's popularity. Donavin Bennes, a buyer who specializes in metaphysics for Borders Books , stated "We all want to be in on a secret.
But to present it as the secret, that was brilliant. The movie was advertised on the Internet using "tease" advertising and viral marketing ; techniques in which the specific details of The Secret were not revealed. Additionally, Prime Time Productions granted written permission to individuals or companies, via application at the official site, to provide free screenings of the film to public audiences.
Optionally, the DVD may be sold at these screenings. The Secret has been described as a "self-help phenomenon",  a "publishing phenomenon",  and a "cultural phenomenon". Several critics wrote about the Secret in relation to self-help in general.
Julie Mason, of the Ottawa Citizen , wrote that word of mouth about the film spread through Pilates classes, "get-rich-quick websites" and personal-motivation blogs. Jerry Adler of Newsweek called it "breathless pizzazz" for a tired self-help genre;  "emphatically cinematic" and "driven by images and emotions rather than logic";  a blend of Tony Robbins and The Da Vinci Code ;  and "the Unsolved Mysteries of infomercials ". In , The Secret was reportedly being discussed in "e-mails, in chat rooms, around office cubicles, [and] on blind dates".
American TV host Oprah Winfrey is a proponent of the film and later the book. On The Larry King Show she said that the message of The Secret is the message she's been trying to share with the world on her show for the past 21 years. Some critics were bothered by the film's focus on questionable wealth enhancement, including promises that the universe will give you material goods "like having the universe as your catalog.
According to a March issue of Skeptical Inquirer , the central idea of the film "has [no] basis in scientific reality", despite invoking scientific concepts. Within businesses using the DVD for employee-training and morale-building, author Barbara Ehrenreich called it "a gimmick" and "disturbing", like "being indoctrinated into a cult".
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McGregor has said his first reaction on watching the DVD version was: In the interview, Bonnette—when referring to the book version of The Secret —asserts, "that is my work and Rhonda Byrne has stolen it". Bonnette, at her website, claims instances of plagiarism. This was reported on 1 June by A Current Affair in a segment titled "The Secret Con"  with those words and The Secret logo appearing in the background behind the newscaster. The show initially confronted Schirmer in a segment titled "The Secret Exposed", aired on 28 May , with complaints from people who say Schirmer owed them money.
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Film footage featuring Esther Hicks was removed from the later "Extended Edition" of The Secret after film's creator Rhonda Byrne rescinded the original contract covering Hicks' participation. Paul Harrington, the producer for the film, reported that broadcast TV—instead of the Internet—was initially planned as the medium for the first release:.
The Secret premiere was broadcast through the Internet on March 23, using Vividas technology. It is still available either on a pay-per-view basis via streaming media or on DVD at the official site for the film. A new extended edition of The Secret was released to the public on October 1, Plans were announced in to produce a sequel to The Secret and a spin-off TV series. From Wikipedia, the free encyclopedia.
Archived from the original on February 21, The Law Of Attraction. The New York Times. Archived from the original on Out of copyright, published on the Internet Archived at the Wayback Machine. Use this link Archived at the Wayback Machine. Again, you want to have keywords in here that makes sense. Use keywords naturally as you write. That is a good chunk of time. But during that time your book is available in another format that is more expensive than the e-book.
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