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Beginners on Facebook, LinkedIn and Twitter will find its chapters on those subjects quite practical, skipping a lot of the fluff found in other books.

About Me and My Web Shadow

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But the Internet is dark and mysterious and it remembers everything, so what chance of absolution for ordinary people?

The answer is good news, Mayfield explains. All you need is to be diligent; create a plan and stick to it. Then, if you get involved in professional or social networks and offer value, people will link to you and your material, giving even more credence to your credentials as a source.

As I wrote recently, yes, there will be pictures that make you look silly, possibly negative remarks and perhaps things you regret — but your online reputation is the balance of positive and negative, and tilted towards the recency of the material and its credibility. The first part of the book explains how to find out what the Internet thinks of you, through Google Searches and more specialised tools like Spezify and Social Mention. The second part sets out how you can claim and control your online identity by joining social networks, making sure your profiles are fresh and accurate and possibly starting your own blog or website.

The third and final section goes into more depth on how to make the best use of Linked-In, Facebook, Twitter and blogs.

Me and My Web Shadow

This book is an empowering, well-written and non-technical guide that they will appreciate. In a drunken debate. Nov 11, Carol Ferro rated it really liked it Shelves: Some good advice, but bits of it were outdated, especially the stuff about Twitter and Facebook. Jan 30, Eloise rated it liked it Shelves: As mentioned in the introduction, the book was slightly out of date. I still found it useful and informative. Rosanne Sayers rated it liked it May 17, Roberto Hortal rated it it was amazing Dec 29, Rocklobster rated it liked it Jul 20, Lizzy rated it liked it Jan 26, John rated it really liked it Jan 17, Lubaid Khan rated it liked it Apr 20, Ajay Antony Paul rated it really liked it Feb 07, Sylwia Presley rated it it was amazing May 24, Miss Rosemary A Mills rated it it was amazing Dec 25, Julio Garriga rated it it was ok Feb 07, Emma added it Nov 14, Florian added it Mar 11, Jeska Dzwigalski marked it as to-read Mar 22, Stuart Murdoch marked it as to-read May 07, Rosanne marked it as to-read Aug 22, Lisa added it Jan 14, Shawn marked it as to-read May 20, Sash marked it as to-read Sep 05, Charles Biami marked it as to-read Jan 06, Errol Elliott marked it as to-read Jan 24, Manar marked it as to-read Apr 25, Park Ridge Public Library added it Jan 20, Sorobai marked it as to-read Jan 31, Vikram Saini marked it as to-read Jan 29, Paul Goodison marked it as to-read Jul 20,