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e-book Jump-Starting the Stalled Fundraising Campaign (The AFP/Wiley Fund Development Series)

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Description

Strategize Beyond Departmental Boundaries. Adjusting the Campaign Gift Table. Making Lemons out of Lemonade. Stewardship Is for Keeps. The Lifetime Giving Club. Planned Giving and Your Campaign. An Opportunity to Build for the Future.


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Enhancement versus Budget Relief. Techniques to Restore Campaign Momentum. Using Challenges and Matches in Your Campaign. Rebuild Momentum through Sight-Raising Techniques. Campaign Phasing and Timetables. Phasing Based on Type of Giving. Raise More in the Silent Phase.

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Break Up the Goals. Integrate the Annual Fund with the Campaign. Cut the Goal Outright. Identify Additional Sources of Revenue. Recognition at What Price?


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  5. Reengaging Board, Staff, and Volunteers. Getting Your Board to Reinvest in the Campaign. Steps to Promote Stronger Leadership. Where to Look for New Volunteers. Improve Staff Morale and Productivity. Prospect Identification, Cultivation, and Solicitation. Improve Your List through Prospect Research.

    The Top 10 Mistakes in Fundraising Campaigns

    Expand Your Prospect List. Screening and Rating Sessions. Improve Prospect Cultivation Strategies. Making Asks that Succeed. Build on Opportunities for Change across the Organization. Her professional background is in major gifts and capital campaigns. First, make sure that you are treating your current donors well. Then invest in some prospect research techniques, including new ones like electronic prospect screening. Do not dismiss older, more personal methods of screening, like holding screening and rating sessions with supporters.

    Carry a prospect list with you to all meetings and ask donors to review it--you can never tell when someone close to you will have a connection to a distant prospect. Now is the time for board and campaign leaders to stand up and be counted. Your leaders need to take charge by addressing key financial issues, cutting back if necessary, and taking part in the reassessment of your campaign. This also means ensuring they give to their level of capability and continuing to ask them to open the door to others who can give. Make your board members part of the solution--inform them, involve them, and give them important tasks to do.

    Some organizations have a short-term approach to cultivation and campaign giving. They roll through prospect lists like a steamroller, extracting the gifts that are easily available and balking at donors with more complex demands. Take time to cultivate.

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    There is a better chance of getting a higher gift level if the prospect truly understands your needs. Do not rush large gifts. It may be more important to wait and get a big gift next year than to close a small one right now. Not asking at all. We have all seen campaigns that never get to the point. A prospect is cultivated, cultivated, and cultivated without an ask ever being made. This is not respectful to the needs of the organization, to the volunteers, or even to the donor. Decide when enough is enough, and cut to the chase. Making an ask can be tough, but spending all that time and money on a prospect with nothing to show for it is just not proactive.

    The Top 10 Mistakes in Fundraising Campaigns - Resource Center - AFP

    Not closing the solicitation once it has been made. Too many solicitors lose their focus during the last segment of a solicitation call and fail to get a gift closed. There are real techniques to learn here, so plan a workshop or do role playing to bring everyone up to speed. You have invested so much in getting a prospect to the point of an ask, do not let your staff or volunteers fail when it comes time to close the gift.

    Taking donors for granted once a gift is closed. Treating current donors well means more than writing a thank-you letter. Keep your donors informed and involved, and they will keep giving back.


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