The best part of the unawesome side is that it speaks to the busy and overworked, it helps them understand the roots of trends instead of ridiculing them for not understanding. Social media isn't just tied to the web, it's about the future of mobile web. By the Internet will be used by more mobile devices than desktop computers. Finally someone outlines the social media platform calculations and the overhyped power of the Facebook like.
Lasting Words : The Book of Business Awesome, The Book of Business Unawesome
Finally some really smacks down the droning pathetic "show me the ROI of social media" with the real talk of a business owner. Funny enough though, his book, all these detailed case studies, the actual strategy and comfort talking numbers results in Scott once again writing the best business case for social media integration I've seen to date.
Two for two Mr. Feb 16, Nick rated it did not like it. He's a great speaker, engaging, memorable. His hatred for QR codes mirrors my own. This book, today, came across as deeply dated. Perhaps its become common knowledge? It reads as a set of casual blog posts. I cannot recommend it. Feb 16, Sandi Widner rated it it was amazing Shelves: A 5 star review for "The Book of Business Awesome: Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, "The Book of Business" includes case studies of successful businesses that gained exposure through A 5 star review for "The Book of Business Awesome: Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, "The Book of Business" includes case studies of successful businesses that gained exposure through being awesome and effective.
This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, "The Book of Business", shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Scott Stratten's excellent new book is actually two books, printed back-to-back under the same cover. The flip side, "The Book of Business Unawesome," shows the price of not communicating, not thinking, and not caring about your customers.
Really, this book is about culture and people. It shows ordinary front line employees doing extraordinary things and those extraordinary things having an impact far beyond the normal, or even intended, business interaction. Nov 13, Sharon rated it liked it Shelves: I think my problem is I read too many Stratten books in a row.
I really enjoyed the first one I read, and I've felt less impressed since then. I still really like his tone and humor - always nice to read a non-fiction book that has some good humor and makes me laugh in parts. My biggest issue is that I am tired of reading the "same thing" over and over. Although the examples are new, I have read the same premise in his previous books over the last two months. Social media is vital, and here is wh I think my problem is I read too many Stratten books in a row. Social media is vital, and here is what to do and what not to do. Although I appreciate new examples, it is not worth reading all of his books to understand it.
I got it the first time. So I think I'll stop reading his books now. I recommend UnMarketing the most, and I think it has the widest implications for people across businesses and disciplines. Nov 09, Jane rated it really liked it. Scott was the speaker at a training event that my real estate brokerage hosted and I was lucky enough to win a copy of this book. Using real life examples of businesses doing awesome things and going above and beyond in the name of customer service and to fix mistakes as well as often hilarious examples of businesses being unawesome in the flip side of the book, called the Book of Business Unawesome , Scott educates the reader on how we can do better business in a social media world.
I enjoyed Scott was the speaker at a training event that my real estate brokerage hosted and I was lucky enough to win a copy of this book. I enjoyed the set up of this book, two books in one - I read the Awesome side first. It was a fast and entertaining read as well as being educational. Recommended for everyone, not just those in business, who use social media.
Nov 28, Teri Temme rated it it was amazing. Loved this book and all of the examples of companies and people doing it right and those doing it wrong. Chapter 25 in the Awesome part there are 2 parts - Awesome and then you flip it over for the UnAwesome is Awesome: Here's a handy checklist for being successful in business from Scott: Oct 04, Dustan Woodhouse rated it it was amazing. A state of 'Situational-Awesome' best defines the time invested in this book. Informative messages with sticky stories, a stack of great tips, and for me a personal twist ending offering info about Scott Adams whose book I recently enjoyed but am now a tad conflicted about.
Yes I powered through this book in less than a day, it has been on my shelf for three years, I have heard Scott speak, and somehow I though I had read it already. Goodreads reminded me I had not.
- The Book of Business Awesome / The Book of Business UnAwesome!
- The Book of Business Awesome - The Book of Business UnAwesome.
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I downloaded the audio version, A state of 'Situational-Awesome' best defines the time invested in this book. I downloaded the audio version, put it on 2X and went for a long walk and absorbed the content. Nov 29, Nicole rated it it was amazing.
Designed as a flip-book, half the book talks about companies that really get it; the ones that know how to engage customers and employees and just be awesome at what they do. The other half is dedicated to showing the real cost of not listening and engaging with your customers. Scott's conversational tone and sense of humor makes this a very easy read. I'd highly recommend this to anyone in business, regardless if you're in marketing or not.
Sep 23, Shawn Hooper rated it really liked it Shelves: A fast paced hit list of some wonderfully great and wonderfully horrible brand experiences in the growing world of social media.
The book shows over and over again the impact of hiring the right or wrong people to manage your brand. Scott Stratten if you haven't seen him speak in person, what are you waiting for?! Jul 29, Eliot Burdett rated it liked it. This review has been hidden because it contains spoilers. To view it, click here. Tons of brief examples of great and terrible customer service, PR and business use of social media.
Entertaining read and great list of examples. Only thing missing is a summary list of rules for guys like me that forget everything they read shortly after finishing a book. Jan 06, Waddelljulie7 rated it liked it.
I enjoyed the book but having just seen him speak, it just wasn't the same. The book was an easy read with good examples of common sense things we have forgotten or forget to do. It was a bit lean on the substance. It was a snack read. Still plan on reading UnMarketing. Nov 05, Mike Randall rated it it was ok. Really liked his first book but this one was terribly inconsistent and often felt forced for page length.
Having a lot of Twitter followers doesn't necessarily make you qualified to write two good books. Feb 23, Lisa Katsiris rated it it was amazing. I won this book through a Goodreads giveaway, but that has no reflection on my rating. Scott Stratten writes with humor and gives great examples to get his point across. I found the book inspiring and relevant. Oct 12, Stacey rated it it was ok. Great examples of being awesome and unawesome in business - and truly building relationships through social media.
I am a fan of the author, but didn't love this book as much as his first. Jan 07, Jeremy Goh rated it liked it. Would require tweaking of strategies to fit the Asian context. Some ideas does not work in the Asian region. Oct 14, Stephen added it. Sep 01, Kristian Norling rated it liked it. A good read on how to be awesome and unawesome in relation to your customers, using social media.
Jan 03, Maryann Washington rated it really liked it. This book was full of awesomeness and unawesomeness. Great stories, ideas, humour and business practices. Who was your favorite character and why?
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Scott Stratten of course! Which character — as performed by Scott Stratten — was your favorite? If you were to make a film of this book, what would the tag line be? Is Your Business Awesome or Unawesome? After just reading an excellent business book the lean startup , I am left with shock that this book was even listed as 4 stars. This would not even reach a quarter of the insight and value of other business books. I feel that most of the points in books, I have already read about just going around the web. The examples are just kneejerk stories of the author that most people have also experienced.
I believe this book's target audience is the lost and inept 40 year old middle manager. I suggest they simply hire a social media marketing consultant to improve their programs as this book is simply to narrowed in their scope in social media only. This book will not give you a methodology to improve your marketing program as a whole. Who would you have cast as narrator instead of Scott Stratten? If you're read Unmarketing, you'll also love this book. It is a bit heavy on the social media side, which is for a good reason - because it is so important to the conversation and authenticity of every brand these days.
Its a must read for anyone dealing with marketing! My eyes are opened, and I now see unawesomeness everywhere I look.
Luckily, I am now also starting to see - and encourage - the awesome in myself and others as we go about our daily business interactions. What did you like best about this story? Stratten simply lifts the veil on the blindingly obvious - treat customers well and you will have a more successful business. With real life examples he shows how some businesses give great customer experiences and truly care whilst others are shackled by mission statements and business school dictates.
How does this one compare? This is the second book I have listened to and I am looking forward to the third. The forehead slapping insights are pure gold. A drawing of a unicorn fighting a bear - you have to read the book Be warned - after reading this book you will become less tolerant of shoddy treatment from companies that supposedly want your custom. And you will be driven to make changes in your own approach to your customer base. Thankfully, these are all for the good.
Scott Stratten Narrated by: Free with day trial Membership details Membership details A day trial plus your first audiobook, free. Keep your audiobooks, even if you cancel. Get access to the Member Daily Deal. Give as a gift. People who bought this also bought Scott Stratten, Alison Stratten Narrated by: Allison Stratten, Scott Stratten Length: Scott Stratten, Alison Kramer Narrated by: Scott Stratten, Alison Kramer Length: Scott Stratten, Alison Stratten Length: