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Guide The 100 Greatest Sales Ideas of All Time (WH Smiths 100 Greatest)

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Four Greatest Licences to Print Money. Four Greatest DoortoDoor Salesmen. Four Greatest Breakthroughs Made by Advertising. Five Greatest Brands Ever. Five Greatest Little Office Helpers. Six Greatest Management Thinkers. The Greatest Ideas series includes the following titles: Nine Greatest Selling Innovations. Idea 13 — Follow the right fads. Idea 14 — Use technological progress in every part of your marketing effort. Idea 15 — Make sure new products fit the brand name. Idea 16 — Make your friends your customers. Idea 17 — The old ones are sometimes the best ones. Idea 18 — Use your own money to sell your goods.

Idea 19 — Use channels. Idea 20 — Avoid a major gaffe. Idea 21 — Ask your customers about their business case. Idea 22 — Think like a fish. Idea 24 — Make the product irrelevant to the sale.

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Idea 26 — Use endorsements. Idea 27 — Make sure you want as well as need the business. Idea 28 — Where there is a need there is an opportunity. Idea 29 — As a last resort take action to create the need. Idea 30 — Break the basis of decision into three points. Idea 31 — Use the basis of decision to establish need. Idea 32 — Use the basis of decision in making written proposals.

The Greatest Sales Ideas of All Time : Ken Langdon :

Idea 33 — Use the basis of decision to handle price objections. Idea 34 — Use the basis of decision to discuss wins and losses. Idea 37 — Make sure the whole team is talking to customers. Idea 38 — Present yourself well. Idea 40 — Target the decision-maker. Idea 41 — If someone says they are a poor presenter, believe them.


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Idea 42 — Present the numbers in a way that suits the customer. Idea 43 — Use the cup of coffee close to present to a committee. Idea 45 — Remember there is always a way 1.


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  5. Idea 46 — Remember there is always a way 2. Idea 47 — Remember there is always a way 3. Idea 48 — Remember there is always a way 4. Idea 49 — Remember there is always a way 5.

    The 100 Greatest Sales Ideas of All Time

    Idea 50 — Remember there is always a way to make a gaffe. Idea 51 — Treat your customers as what they are — your purpose in life. Idea 52 — Count your customers. Idea 53 — Diversify carefully. Idea 54 — First run a pilot.

    Idea 55 — Use physical attractiveness to sell rubbish. Idea 56 — If at first it succeeds, sell it again and again. Idea 57 — Obey the rules of supply and demand. Idea 58 — Use television to cash in on fear.