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e-book The Ultimate SEO Machine - Search Engine Optimization Made Easy -- Second Edition

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Through competitor research and data mining, you can uncover keyword gems that have average search volume, but a high click-through rate for your audience. Check out how Chris Hornack, founder of Blog Hands, saw an 80 percent increase in traffic after performing keyword research. So, as the industry continues to whisper about the negative impact of keyword research, you need to identify your primary keywords and bucket them into topics suited for your searcher.

This study explains the need to adapt your keyword strategy for the mobile consumer. Andrea Lehr, Brand Relationship Strategist at Fractl, shares insights on how she buckets her keywords here. According to Google, 72 percent of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. And, Dawn Anderson does too. She offers some awesome tips on SEO for voice search , including thinking about how people ask questions and understanding local queries and intent. And, Brian Dean recently shared his insights into optimizing for voice search after reviewing 10, Google Home results.

Rich snippets use schema to markup your text and data for better visibility in Google search results. Rich snippets could mean photos or ratings on your result which is standard for recipes like this. Rich snippets can increase your click-through rate and lower your bounce rate because it gives users more of a preview of your content before they click on it. If SERPs are the front door to your business, your content pages are the interior, showing users that your website and therefore, your products or services are worth their time.

Check out his full presentation here. Remember when a mobile version of your website, hosted at m. In the age of the mobile-first index , your mobile website is the lifeblood of your existence in the SERPs. Almost a year ago, Dr. Main Street Host, a digital marketing agency, saw a 66 percent increase in page views to their attorney profile pages by updating the content and optimizing call-to-action buttons.

Search engines look at dwell time as a signal to see the amount of time a user spent on a site before clicking the back button to return to the search results. Even if the performance is good, if the song off, no one will sing along with you. He goes onto to discuss a website where he switched the URLs from a tag page to a subcategory page to link higher in the site architecture. He was able to increase organic sessions by 74 percent and pages per session by 41 percent. Not only does site architecture help users find what they are looking for with better website navigation , but it can also help search engine crawlers find more pages on a website.

It should take a user only three to four clicks to find any page on a website. Finally, page speed is officially now a Google mobile ranking factor. And, The Telegraph, a British publication, found that a four second delay reduced page views by And, many fixes are relatively easy if they are done by someone who knows what they are doing e. Mockingbird saw a 62 percent increase in organic traffic by merely updating H1 tags. Optimizing your website can help your existing high-quality content get found faster by search engines and users. This information includes your title tag and page descriptions — the information about your sites that users see in the SERPs.

Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful. For example, a website must be properly coded so Google can correctly index it. It must also be organized in such a way Google robots crawl it efficiently. But even if your page is properly indexed, there is still a lot to do if you want people to know your website even exists.

So if your page is not among the top 10 results for any given search, you might as well not have one. This is why SEO services go way beyond just creating a nice looking and efficient website. SEO experts will also tell you how to attract customers or how to create a campaign that will eventually position your page in that coveted first page. And here is where you can actually beat big household names.

This is one of the most straightforward areas to fix, but since it requires at least some understanding of the technical side of things, most people tend to have websites with subpar coding and formatting, which ends up playing against them with search engine algorithms.

This area is all about making sure that the nuts and bolts of your pages are all tight, and in a way that will help algorithms understand what your content is about, and that your site is healthy and current. You can find in-depth guides on how to take care of each of those tasks for your site. When most people set out to improve their sites, they neglect to take a deep, honest, look at their initial metrics sites visits, content response, social media engagement, etc.

Give time for these improvements to take hold and be patient, once you have fixed everything that was broken on your site, and begin putting out content and campaigns to attract new views, your site's prominence and popularity will start increasing organically. Search Engine Optimization or SEO is a set of strategies designed to get traffic from free, organic search results to a website when an internet user carries out an online search for a given keyword or keyword phrases.

SEO helps websites appear in the first pages of search results. These algorithms are constantly being updated; however, for those who truly understand how SEO works and have been implementing the right strategies from the get-go, are barely affected by changes in the algorithm. Optimize your site by carefully choosing the keywords that best describe what you write about, the products you sell or the services you offer. Then add these keywords to each page of your site by using meta tags and meta descriptions.

You can also optimize the images you use by strategically including relevant keywords in the Alt and Title texts. It can also help you learn how the search engine views your site so that you can optimize it accordingly. Additionally, you can submit new content for it to be crawled by google bots, remove content you no longer want to be indexed for, and catch and solve any malware or spam issues that may affect your site. It also allows you to interact with your current and potential customers. Additionally, you can check how people found your website and where they come from.

These three aspects play an essential role in providing any visitor with a good -or a bad- user experience, prompting them to continue browsing or to move on to the next search result. In fact, experts now advice to make your website mobile-friendly first, and then adapt it to other devices. Because technology has gotten people used to instant gratification, and search engines know it.

Their main objective is to bring their users the best experience, so they have made loading speed one of the top five features when ranking a site. Slow loading speed has been correlated with high bounce rates.

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You should host your website on providers that guarantee On top of that, you need to ensure that you use a trusted and secure hosting service. Your navigation system should allow visitors to easily find the information they are looking for. Navigation should be intuitive, i. Your value proposition is what tells visitors what you do and why you do it. It should be in your headline and about page. This will inform your potential clients what they get out of hiring your services or buying your product.

Calls to action, or CTAs, are the phrases or words that generate leads. They are what prompt the readers to take action, be it click on a link, subscribe to a newsletter, or buy a product or service. A contact form makes it easier for visitors to contact you. Additionally, doing this will allow you to collect data and track conversions. We are here to give you 5 actionable tips that you can start implementing now if you have a WordPress site and want to start gaining visibility using Search Engine Optimization. Before taking any steps to optimize your site, check that your visibility settings are configured in a way that allows search engines to crawl an index your site.

Once we are sure our site is actually being crawled, we can start implementing SEO strategies that will have your WP site moving up the search results rankings. There are two ways of improving this. The second one is using relevant keywords as the link. If you want to use relevant keywords instead, you can edit the permalink manually right before publishing a post or page. There are different plugins available that will help you optimize your WP site. They are both effective in helping you optimize your site, even if you have no knowledge of SEO when you first start.

You can use both to optimize each post that you publish, but Yoast has certain features such as content analysis, SEO scoring, and focus keyword that make it easier for SEO beginners. Additionally, Yoast will create an XML map automatically, which brings us to our next point. In a nutshell, the XML sitemap is what tells Google all it needs to know about your website and all its pages. The XML sitemap lists all the content of your site, and it makes it easier for Google to find and index it.

You should enable this tag as soon as you install the SEO plugin of your choice. Using this tag for all the pages on your website will help search engines determine what the original URL of the content on your blog is, eliminating duplicate content issues. Loading speed is one of the main factors search engines like Google take into account when ranking sites. This can be done using a caching plugin.

You are probably wondering why loading speed is so important, and the reason is that Google wants to provide its users with the best experience possible when they are browsing the web. In the era of instant gratification, no one wants to wait more than a few seconds for a site to load. And Google knows it. Apart from their salary, SEO managers also generate extra income via bonuses, commissions, and profit sharing, which can increase their annual wage by 30K.

If you live in the U. The salary of an SEO manager worldwide depends on experience, education, skills, and geographic location. This is a position that has a significant increase in pay for the first years of the career but reaches a plateau after that. Some of the responsibilities of an SEO manager include technical website optimization, community building, creating a backlinking strategy for clients, and overseeing the creation and publishing of content. All of these responsibilities pertain to an SEO expert, and to those, we need to add the regular duties of a manager such as strategic planning, organization, budgeting, etc.

SEO is an area of digital marketing that involves a lot of different professionals: It is the job of the project manager to oversee all these team members, monitor each project from start to finish, and report to clients about the progress of their SEO efforts. To do the latter, they use different analytics tools that help them determine how effective their internet marketing campaigns are. SEO specialists in different fields such as SEO managers, content writers, web developers and graphic designers are now more in demand than ever before, and salaries show how valued they are.

This depends on the agreements they have with each client upon being hired. Some of the responsibilities of a PPC specialist include creating and planning PPC campaigns across different digital media, monitoring and optimizing campaigns, analyzing trends and performance, and copywriting. PPC or Pay Per Click is a digital marketing strategy where the advertiser pays a fee every time their ad is clicked on. This can be done via advertisements on websites or businesses can pay search engines to place them on the first page of search results — as ads.

A PPC specialist can work with a marketing agency or be self-employed. If you already hired the services of a digital marketing agency, chances are they have in-house PPC specialists. If you want to maximize the results of your PPC campaign, it is best to hire someone who knows what they are doing. After all, if the wrong people are clicking on your ads, every one of those clicks is money down the drain. Determining what the most effective keywords for getting to your target audience are is not an easy task.

There are thousands of ways a person can search for any given product or service, and knowing the difference between a good keyword or a bad one is an arts-and-science combo. A PPC specialist will know their way around keywords, and with some research, they will be able to determine which ones will be more appealing to your target audience. A PPC creates copy based on research and knowledge.

This relates to our next point…. A PPC specialist knows the principles and practicalities of landing page design. If your landing page is irrelevant, conversion rates will be low. They can test different landing pages to learn what is most attractive for your target audience and improve your conversion rates. One of the main advantages of a PPC camping is that you can monitor -virtually instantly- how well your campaign is doing. You can know not only how much you are selling, but where your buyers are coming from. A PPC specialist can analyze this data and determine which ad placements and keywords have the higher conversion rates.

SEO friendly means that a website is set up in a way -from its code to its design, text, and images- that it makes easier for search engine crawlers to index the content, determine what the site is about, and show it in search results pages. Being SEO friendly can help a website appear in the first pages of search results and with more than 2 billion websites, and more than 5 billion daily searches, you want your site to rank as high as possible.

The ultimate goal of making a website SEO friendly should be to present users with the best content possible in the best way possible. Writing SEO articles is different from other types of written content in that they are done with a concrete goal in mind. To accomplish that goal, certain guidelines need to be followed. Writing an SEO article is not only about having excellent writing skills. Yes, good writing skills will allow you to make the piece interesting and easy to read; but it is necessary to know which are the SEO guidelines you need to stick to and how to smoothly include them to ensure the article helps your site gain traction in reaching the first page of search results.

Images are another important aspect of SEO articles. Because SEO is something that needs to be done from the foundations of a site to the everyday content, an SEO strategist needs to have at least basic knowledge about the different aspects of a website, from code optimization to content creation, to web design.

This way, the collaboration with other specialists is easier. A knowledgeable SEO strategist will perform a site audit before making any decisions or developing a marketing plan. Once this is done, they can identify the weaknesses and strengths of a site and strategize and act accordingly. And what is Search Engine Optimization? It Is a set of strategies that help websites rank better in search engine results pages. However, the first rule of SEO is that users come first. Yes, it is called Search Engine Optimization, but the primary objective of search engines is to provide their users with the best content available for their search terms, so your ultimate goal is to offer valuable, engaging content to those looking for information over the internet.

In order to do this, here is what you need to know. And use them strategically throughout the text. However, this needs to be done in a very specific way:. Bear in mind that overusing keywords can make web crawlers flag you as spam and send you all the way to the bottom of the list of search results or not show your site at all.

By meta information we mean title tags and meta descriptions. These help search engines understand what the content on a page is about. This is also the information that appears in the search results pages when your page shows up as a potential hit.


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Which means it is what makes a user click or skip your page when presented by the search engine. That is why writing enticing meta tags can make more people click through to your site from the list of search results. And do it in a way that makes readers want to stay on your site. How many times have you clicked on a search result only to find out that the content was not what you were looking for, or worse, that it was nothing related to your search?

This happens because people want to get traffic at any cost and use less than ethical SEO techniques. This is what gives SEO a bad rep. To provide your potential clients or visitors with the content they need, you must understand who your target market is. If you know them accurately, you should be able to provide the information they need or want to read in a way that is appealing, entertaining, and useful.

Your content should be so useful and easy to read, that it makes people want to share it with the world. We do SEO because we want to connect our content with that vast pool of information that is the internet. We do it because we want that content to connect effectively with search engine algorithms, reliably and productively. We do SEO because we want our content to connect with as many interested people as possible. The internet, in and of itself, is a vast network of interconnected content, and search engines serve a crucial function that has helped shaped the way it has evolved over the years.

If you wish to find something — anything — on the internet that you have no previous connection with, you need to use search engines. Most importantly, if you wish for people who might be interested in your content to find it without you directly leading them to it, you need to make sure search engines know about your content. Otherwise, that fantastic video you made and uploaded to an unregistered website or that portfolio you uploaded to an online gallery no one knows about, will just sit on a server forever with no views and no user interaction and might as well have been left in your hard drive.

As I said, Search Engines are integral to the way we use the internet today, and their algorithms are the only reliable way machines have to make sense and sort out the massive amounts of data uploaded to the internet every single minute. A computer program an algorithm is still unable to understand content in the way we humans do.

This idea is the principle behind SEO. That of using techniques designed to take advantage of those key characteristics by making sure they are present in the content you put out so that algorithms can reliably find it, sort it, and display it to those people that might be interested in it.

Your company did not upload a full online catalog of products just to have Bing crawl spiders all over it. You want those who might appreciate your poetry to read and maybe comment on it. Your company is trying to make it easier for people to buy from them. You tweeted to get others into a conversation you might enjoy.

SEO is about connecting your content with people, and the techniques and strategies that go into it always take that into account. SEO Experts are professionals who help webmasters increase the amount of organic traffic to their website. They provide expert guidance to business owners looking to increase organic search traffic to their website. The field of SEO is expanding and everyday we are witnessing new changes in the search algorithms.

An SEO expert must always keep up with such changes and catch up on the search behavior trends in order to provide the best services to the clients. Now get the Best SEO Report delivered to you, see what your website is missing -- and how we can fix the most important issues, to ensure your site has the best rankings. We offer the ultimate reporting solution for people around the world who own websites. Whether you are a small business owner, a big corporation, or own a website in between. You need to know your SEO Score and see how the search engines are viewing your website.

That way, you know what changes to make. As a Top SEO company, we can do it for you or you can do it yourself. So, let our professionals give you the SEO insights you need. Let us handle all your S. O needs and put a Top SEO company to work managing and monitoring your search engine positions. To help you get more new customers. Choosing the right SEO company is difficult. Because you have to trust the people you select to help achieve your goals.

They will offer to get you on the"golden 1st page" of search results for a cheap price. But truth to be told, they don't have enough man hours to handle all the work required. PageSpeed Insights by Google measure the speed a web page loads for mobile and desktop devices. It analyzes the URL of your website twice: The PageSpeed Score is very important.

The higher your score, the better your website in the search engine's eyes. A score of 85 and up is very good; it means that your site is performing well. But a low score means as low loading website and pages; this can lead to low user engagement, increased bounce rates, and low average time spent on a page. Anyone can test their web pages for free with Google's PageSpeed Insights.

In the past few years,Google has invested millions of dollars on PageSpeed. Get highly targeted, qualified visitors from higher search engine rankings. For more conversions,more customers, and a better bottom line. We create content for you that generates social shares and links.

Because when your content is better,your search results are better. Then we spread the word online, by reaching out to people and businesses to let them know about your new resources, blog posts, and articles. All of this delivers amazing amounts of backlinks to your site. Which brings you more organic search traffic.

We make sure that every article, blog post, or any other piece of content you publish is in-credible. Because average content never results in social shares or links to your site. The relationship between you and your SEO company is vital to your success. Off-Page SEO concentrates mostly on things outside of your website and your control.

30 Awesome Keyword Ranking Tools for SEO

There are many techniques that can improve the position of your website in search engine results, including linking to relevant, high-ranked websites. Mainly it's about your promotion methods and techniques. Search Engine Optimization on and off site , is never a one-step process. There are no magic tricks or shortcuts. It is long, hard work that must be don one step at a time, with creativity and passion. If you want to rank as high as possible in search engines, know this: The harder you work for it,the more likely you are to get it.

Get high quality PR back links from relevant websites and add huge improvements to your organic search rankings. We take the articles you create and distribute them to highly-relevant blogs and websites. This creates quality links with high authority, so you rank higher in search.

Fine-tuning what keywords to promote and what anchor tags to use inside your blog — this is just some of what we do to help improve your rankings. We find outdated links to your site using our proprietary tools and Google's webmaster tools. Then we tell the relevant site to update their link or disavow corrupted links. Keep an eye on your back links and their relevancy.

And the wrong backlinks can hurt you. By using our services, we make sure your website does everything possible to meet the search engine's guidelines. We can create a standout blog for your company, an RSS feed, press releases, case studies,help you create quality content, advise you on your social share activities, and help you get reviews from other websites. It contains no commercial SEO add-ons. It is not a toy to play with. And it offers vital SEO insights for you.

We will manage your Google Webmasters Tools and make sure your site complies with the latest search engine guidelines. Google Analytics is another amazing tool from the house of Google. It monitors traffic on your website like no other tool can. It gives any website owner an enormous amount of solid, valid information about who visited your website, when, for how long, what they were interested in, and how they "experienced" your site's search engine optimization overall.

We will manage your Google Analytics for you, while giving you powerful, up-to-date reports from Google Analytics and other in-house tools we use. So you can rank higher in search. Take the next step. Do you currently use SEO for you business? No Yes, but not effective Yes, could be better Very good, but want the best. In your niche, how would you describe your business needs? Going forward, what kind of expectations do you have from a company like ours:.

Please enter your details accurately so that you can schedule a meeting with us. Search Engine Optimization If your page is not among the top 10 results for any given search, you might as well not have one. Local Business Seo Local SEO is the use of online marketing strategies and tools but with a more laser-focused approach.

Reputation Management Today, nearly every business transaction starts with a Google Search. Google Maps Marketing The prime source of pone calls and walk-in traffic for local businesses is Google Maps. Social Media Management More than 1. Some of Our Companies Clients. How Did You Find Us? You were referred to us If you were referred to us, it is because the awesome job our team performs every day for our clients. Seeing is believing Only a top SEO company can rank on page one of Google for the most competitive search terms, after watching this video, you will most likely end up as our client, so please a look: There are 3 reasons why.

Take the next step! Initial Analysis and Assessment: Unsurprisingly, once you know what words your type of customers are using to find what you offer online, you need to start producing content that aligns with what they are looking for. This one may require a bit more technical know-how, but with a few guides and patience, can be handled by most people.

How much does SEO costs? Most SEO agencies charge monthly fees for their services: SEO is an ongoing process that requires time, analysis, and course corrections for the results to start showing. It is not something that happens overnight. As such, it is not uncommon for SEO agencies to work on a monthly retainer basis. While many SEO agencies offer different pricing models to service a broader array of businesses, it is not, however, the standard on the industry. Most SEO companies especially those who prefer to work with bigger clients almost exclusively are less flexible when it comes to pricing, and offer only one model.

Hourly pricing also exists: Sometimes, you aren't interested so much in a full SEO campaign coverage, as you are instead looking for some consultation, or want a very specific task to be carried out on your content. Pricing can be directly related to quality: It is only natural that more experienced firms, who have handled a wide array of companies, charge more for their services. Multinational SEO companies might offer an advantage: As far as pricing, clients might find an advantage in choosing SEO firms that operate in different countries.

While exclusively based companies in the US charge according to market, companies with a presence in other parts of the world might be able to provide more affordable pricing by outsourcing tasks. How do you write an article for SEO friendly sites? Tips to write SEO-friendly Articles: Figure out the topic: This is a vital step that most people take for granted. Do some Keyword Research: Doing KW research can help you on different fonts depending on the way you go about it.

If you already know your topic, doing KW research will zero-in the best possible words you can use to support the content you want to produce. Let the research inform your word choices, and it will increase the overall effectiveness of the piece. Formatting is crucial in any type of internet content, and you should be aware of the kind of formatting that fits the article you want to write. Talking about the format in a vacuum is difficult at best. Much of it depends on your goals and adapting those to your audience. Last but not least, is value. As far as the strategies themselves, here are a few of the free SEO practices we believe should be at the top of your priority list: Some popular tasks often used in SMO are: Social Media Platform Assessment: Although any of the major social media platforms out there right now are bound to bring something to the table as far as marketing advantages, not all platforms are created equals.

At the end of the day, social media platforms are content distribution networks. Each one has a different flavor, follows different customs, and sticks to different trends, but in the end, they all distribute content. One of the huge advantages of using these platforms as marketing tools, is the sheer number of metrics and data you can make use of.

SMO should not occur in a vacuum. Instead, creating positive feedback loops between your social media marketing efforts and your other type of digital marketing SEO and SEM helps potentiate the whole scheme by feeding on one another. Some of the most common SEO practices are: Keyword research and implementation Optimized content creation On-page optimization design, load times, navigation, readability, etc. Some of the most common SEM practices are: Social Media Paid Advertising.

Metrics management and optimization. Another big difference between them is accessibility. What skills are needed for SEO? No matter your particular goals for a piece of content online, if you are doing SEO for it, the aim is to drive more people to find it through search engines and interact with it. The whole discipline is based around the way in which the internet was built, and how we use it to share information today. Any SEO project comes hand in hand with content. Content that can effectively carry a message. Content that will stand out from the competition and get you the views you are after.

However, some of the most valuable are: Advantages of an SEO focused approach Organic growth: Most SEO strategies can be implemented without the need for direct investment, especially if you take care of them yourself, which suits your need for advertisement on a tight budget. Having well-placed pages on organic results drives more credibility and user awareness to your content than advertised links. While it takes longer to get there, this might provide increased CTR and conversions as you begin to be placed as an authority on the subject.

Challenges of an SEO focused approach Organic growth: SEO strategies usually take longer to take hold and start showing results, which might be an issue when you are on a schedule or trying to bring awareness to your content in the least amount of time possible. This means that proper SEO is very involved and time-consuming.

One of the critical benefits of PPC ads is positioning. On platforms like Instagram or Facebook you are offered an ample array of variables to make sure your ads are reaching precisely the people whose attention you are trying to attract. Categories like age, sex, and interest can help make sure your message reaches your audience. While you have little control over how your content is displayed on organic search results and which pieces of content will get featured, PPC ads are highly customizable.

You are in full control of what will be presented and how. Particularly in the beginning when you are fine-tuning the ad into efficiency. Even after you have attained the perfect ad that gives you the results you want, competitors can come around and copy it, or simply outbid you and make it less effective. Something that is nearly impossible to do with organic growth strategies.

What does an SEO Agency do? Once the right channels have been identified, your SEO agency will set your campaign goals.

Search engine optimization

What does an SEO Consultant do? What is an SEO company? What is an SEO specialist? Lastly, an effective SEO specialist needs also to be an effective marketer. Write for people first: This is the cardinal rule as far as content writing. There was a time, when the internet was younger, where black-hat SEO practices had keywords being plastered all over sites with text that were little more than blocks of spam. Since then, search algorithms have learned and now punish that toxic behavior.

Keyword research is crucial to any SEO strategy, and content writing is a big reason why. Using relevant keywords during the writing of a value-providing piece of content is the recipe for organic growth and exposure to have your site scaling that SERPs ladder. Effective Content writing is not limited to text: More on the technical side of SEO, most people might think that content writing only plays a role in text-form content.

As mentioned before, multimedia content has text and hidden values that also require appropriate writing, and the quality of your phrases and word selection can be a boon or a weakness in any web design.


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  4. So, this aspect of SEO plays a role in all instances and sides of optimization. What is SEO Marketing SEO marketing is the use of specialized tools to analyze a website from various perspectives and find correlations between its elements and factors that help increase visibility, traffic, conversions, brand awareness or whatever it is that the client wants to achieve with his or her website. By hiring an agency, you get to skip out all the time, effort, and harsh lessons you need to go through when learning to do so yourself. On top of that, you get to start benefitting from the improvements made to your content in a shorter timeframe.

    Each focused on different tasks that come together to form a solid SEO strategy that works to your needs. Not having to depend on a single person to take care of it all makes the process much smoother. When dealing with agencies, you get more tools to gauge quality and legitimacy. Your second option is to go with a freelancer or a consultant. Why do I need local SEO services? Why SEO Services SEO services allow your organization to objectively find measurable actions that make it easier for your website to convert.

    How can I improve SEO on my website? Use proper heading and formatting to make your content more appealing to readers. Optimize your images titles and metadata. Get backlinks from other sites. Include internal links and backlinks to other content in your website. Upload only quality content that adds value to your viewers. Update consistently and regularly. Improvements in data analysis and planning: Keep track on page-speed load times and improve when possible. Use Google webmaster tools and analytics Keep close track journal, file of relevant metrics: And let those number informs the tasks and content you should implement next.

    How do I get my website on Google Search? Once your site is optimized and ready for the world to see, you need to take certain steps. This is the easiest way to tell Google exactly what your site is about and help correctly index it so that when people search for your keywords, it will show up among the results. This makes sure Google can access your It can also help you learn how the search engine views your site so that you can optimize it accordingly.

    If you own a local business, use the Google My Business. This is a free listing, and the only requirement is that you either have a physical address or that you visit your clients to provide your services. Use your social media and link it to your site. This will create external links to your site and make it a stronger candidate for page one via link building. How Do I Improve my Website? So, what can you do to improve your website? In Terms of Performance: It needs to be mobile-friendly first.

    It needs to load fast. In Terms of User Experience design and content: It should be easy to browse Your navigation system should allow visitors to easily find the information they are looking for. Make your value proposition clear Your value proposition is what tells visitors what you do and why you do it. Use a compelling call to action Calls to action, or CTAs, are the phrases or words that generate leads.

    Are persuasive Are easy to find Create a sense of urgency Contain strong visuals Are action-oriented 7. Include a contact form A contact form makes it easier for visitors to contact you. How do you go about doing this? How about SEO Managers in other countries? But what exactly does an SEO manager do? What skills should you look for in a PPC specialist? When hiring a PPC specialist, you should look for these essential skills: Openminded Organized Timely Understanding of the business With excellent communication skills, both verbal and written Creative Knowledgeable — but willing to continue learning Analytical A PPC specialist can work with a marketing agency or be self-employed.

    Why should you hire a PPC specialist? They can help you in all aspects of your PPC campaign; from keyword research to launching. This relates to our next point… A PPC specialist knows the principles and practicalities of landing page design. But what exactly makes a site SEO friendly? Titles should be concise but descriptive. Use meta tags to describe what each page is about accurately; meta tags should include the most relevant keywords so that you let search engine crawlers know precisely what your site is about.

    Use an effective meta description or description meta tag. Meta information is what Google displays when your site appears as a search result. It should include relevant keywords and be brief yet persuasive to entice users to click on it. Again, each page should have a unique description. Use easy to understand URLs.

    This helps you keep your content organized while allowing search engines to categorize each page on your site accurately. Ideally, you should use the words that best describe what the page is about. Make your site easily browsable. This helps visitors quickly find what they are looking for. To accomplish this, create an intuitive hierarchy and use text for navigation.

    Search engine optimization - Wikipedia

    Publish relevant, compelling content on your site. This alone will go a long way in the eyes of search engines. The first rule about SEO is that you should always put users first. They are the ones who will ultimately read and share your site or recommend your products or services. Even Google itself is in the business of making users happy, so that should be your main Use appropriate anchor text. Anchor text is the text you use to link to other pages. It should tell the user and the search engine what the page you are linking to is about.

    Doing this lets you provide information about the image if it cannot be displayed for any reason. Use heading tags to organize your content for both the user and the crawlers. These are used to give content a visual structure that allows users to know what the most important information is. There are six heading tags from h1 to h6, which denote the degree of importance of any given text. Avoid using heading tags excessively or using them only for styling text. Text within a heading tag must be meaningful to the reader and to search engines.

    What is an article in SEO? The tactical placement of keywords and keyword phrases. These need to be consciously chosen after thorough keyword research and analysis. Ideally, this analysis should be done before starting the writing process, and there are many different tools available to carry out keyword research.


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    Keywords should be included in the title, sprinkled throughout the article, and included in subheadings. This hints crawlers about what it is you are writing about. Including internal and external links. Internal links are those who lead the reader to another page on your site. External links are those that lead to another website.

    The latter should direct users to reliable sources. Because that tells users -and google- that you are an authority in your field. When you link to other sites, you should set the link to open in a different window or a separate tab, so that the user is not removed from your website. Both internal and external linking strengthen your content but also help web crawlers learn what your content is about. Search Engines can easily spot duplicate content and penalize your website for it by pushing it down the search results.

    SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019