Determining the traits of your target audience is a critical component of market research. You need to know things like age, gender, location, pain points, goals, average income, etc. One of the best ways to conduct successful market research is by creating audience personas for your customers. You can create an audience persona by:. Read our complete guide to creating audience personas to learn more. You need a strategy in place to optimize your results.
Therefore, your social content across all your channels should be no more than 20 percent promotional. The other 80 percent should be about your customers—engaging with them and sharing relevant content that they will find valuable. Similarly, on Pinterest, small businesses can sell their products directly on the site, thanks to Buyable Pins , allowing customers to make a purchase in only a few clicks.
Incorporating visuals—from static images to videos, GIFs, and memes—in your social media content is easy. Instead, focus on quality over quantity. Go where your audience is and deliver them value. Thanks for the question Lynn. To add Twitter 1. Thanks for this, Jeff. I actually followed your instructions and did it.
They are very helpful especially to newbies like me.
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As always, you know what to give out. Thanks for the social media marketing tips especially with facebook, twitter and youtube. Do you have any inputs about it? Thanks for your great list. Along with the sites you listed, utilizing the tools that FourSquare offers is also a good idea. Working with a social media marketing company could help take some of the load off your shoulders so you can focus on other projects. Some great tips here. I have just started promoting my venture http: Thanks a lot for sharing them. Hi Jeff, I am really enjoying with all of your posts. And weekly, I am waiting for the re-tweets of your current post.
Thanks for the mentioned tips in different social media. You really had a great knowledge about it. I am happy with your shared tips in blogging as well as tweeting. I do not even think that Slideshare is good also. I should revive my account there. Thank you a lot. Dear Jeff, I really like all your posts. And every week, I can not wait to re-tweet from the current post.
Thanks for these tips on different social media. You really had a lot of information about it. I am satisfied tips shared on blogs and tweeting. I do not even believe that Slideshare is also good. I do not want to relive my account there. I have been looking for a huge list of tricks and tactics for social media. I like to be very structured and organized, but frankly having to go to numerous different blogs without getting a proper overview made me want to make a list of my own.
If any networks don't pass this test, consider dropping them and placing more resources behind platforms where there's more opportunity. These are examples of traits that inform the voice of your brand on social media.
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And finding your voice is key to connecting with your audience. Because people like brands they can relate to and that understand their needs. For more information on establishing voice and tone, check out this guide from Mailchimp. The best way to deal with negativity is with empathy.
While it can be tough to take the high road sometimes, the more genuine you can be, the better. Creating truly genuine messages to harsh comments can be difficult, so here are some templates to help you inspire your own:. That is definitely not what we want our customers to experience.
Can you direct message us so we can get that process started for you? We strive to provide our customers with the best experience possible. In order to maximize the number of eyes that see your content you need to post your messages at optimal times:. You can find in-app analytics on best times to post from Facebook and Instagram, but other major social media networks Twitter, Pinterest, etc. The reverse is also true. Sprout found that if brands were too quiet, they would cause about So how can you find the perfect posting frequency?
Some social networks require a high volume of content to make them worthwhile. Twitter is one that immediately comes to mind.
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Pinterest may be up there, too. But, always emphasize quality over quantity. Avoid posting anything simply for the sake of it, and make sure every post is connected to a broader goal or objective. There's no sense doing things manually, when they can easily be automated.
What can be automated in your social media process? For example, automating your social posts so they go out without you having to do anything can save your team time. Nobody wants to follow a brand that sounds dull and robotic. Regardless how boring you think your niche might be, you are communicating with real people. So, use language your actual audience uses, and respond to users with language that sounds like it's coming from a real person. Since they already took the time to follow you on social media there is a good chance they are already interested in you as a company.
Publishing promotional posts non-stop will turn people off to your brand because it seems like you care more about your products then you do about conversing with them. In order to avoid those promotional posting schedules try mixing it up with different message topics try mixing it up with:.
Sprout reports that The best way that you can interact with your customer base is to use the same language that they use. Taking the time to research your competitors could help inspire your own content. Because your competitors are fighting for the same audience that you are. If their content is drawing over your fans it might be time to revamp your social tactics. Start out by making a list of your top five social media competitors.
From there, pick your top five channels and note which competitors are on each of your top five channels. Look at their past 6 months of content and observe the following:. Social media while a great tool is a very powerful one. And unfortunately, social disasters are more common than you might think. Because Pepsi was quick on their feet they mitigated some of the long-term damage that commercial could have caused. Social media allows you to track a wide variety of statistics but depending on your overall goals the statistics you need to be tracking will change.
You need to track likes, comments, and shares for each one of your posts manually or you can use tools to track that engagement for you. Because if you ever do move on to the channel, you know your username is already accessible. You can also use the empty profile page to direct your potential fans to your other social sites or your website. How can you know if your username is available on a social media site? What does a tool like namecheckr do? They keep a database full of different social channels and the usernames that are currently in use on those channels.
This can help you decide if you want to keep the name as is and adjust for other channels or create a new username entirely. Once you have accounts set up on each of channels you potentially want to be on, set up a message that directs your fans to your website or another social channel. For even more information on how to run your own social media contest, check out this blog post from Social Media Examiner.
Have you ever seen someone cross-post from Twitter onto Facebook? Or Instagram onto Twitter? The results often look like a truncated link and some cut-off text.
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Instead, tailor every social media post to its respective network. But it is a perfect example of why you need to triple-check what a hashtag means before you use in your social media messages. To find hashtags to use for your social channels, open your company's Twitter profile and scroll down to your Trending Hashtag section.
You can change where your trending hashtags are being gathered from as different areas around the world will have different trending hashtags. All you have to do to find out what people are saying with a hashtag is type it in:. You should be able to get a good idea of what the hashtag is about from those pages which will make your decision of whether or not to use the hashtag in your message.
Humor on social media can be both a blessing and a curse. One misstep and your joke can spin you into a social media disaster war zone. However hit the right notes for humor and your brand can take off. The best way to see if humor is going to be the right voice for your audience is to test out a few light hearted jokes and see how they react. Social media is in and of itself a social endeavor. That means you want your employees to be involved in the conversation as well.
Team members went rogue, tweeting about how they were all getting fired at once. The people that were staying had no idea how to shut it down. You need to have control over who has that kind of power so save yourself the headache and create a list of who should have access to that account. Also, if someone on that list leaves the company, you need to revoke their access and change passwords. The best thing to do with trolls is to ignore them.
However, it is important to note that actual customer complaints and trolls are sometimes difficult to tell apart. It would probably look something like this:. Trolls, on the other hand, are going to come at you with some sort of complaint that has no basis. They want to provoke a response from you.
Back to the Top. Tightening algorithms have made organic Facebook marketing even more challenging than in years past. That means marketers need to up their game. Clean up your strategic execution with these top best practices.