They want the product that will change their lives and make their dreams come true. Without resorting to hype or manipulative tactics. We dream of a better life… of no problems… no fears. And deep down, every decision grows out of these dreams. Then the writer shares her own desires:. You still need to write power-house sales copy that follows a proven sales structure. You still need to create a compelling sales presentation. Just the mention of death gets you thinking about your dreams and what you most want out of life.
So the sales copy has to spell it out for them. She tells them what it looks and feels like to be a working, in-demand writer.
Her copy gives flesh and blood to the idea of becoming a professional writer. Too often, a goal or dream is a vague concept — even for the people who seek it.
The 30 magic marketing words you should be using
Create details that help people see the dream more clearly. To do that, learn everything you can about your target audience. Learn what that looks like to them. Try to create a bulleted list like the one in this example to show specific details of the dream.
41 killer copywriting tips that'll improve any business fast.
Consider this promotion by Nightingale-Conant:. First, readers are asked to imagine a new pair of glasses that help them see beyond reality to pure possibility. Then readers are presented a litany of images that tangibly represent success: Notice the emotional temperature of this copy.
It addresses self-esteem, goal-setting, finances, everything. This is especially powerful because, no matter what your problem or how you dream about fixing it, you get the feeling that this product will take care of it. Why do they have those dreams? How do they feel about their current lives? Now, how does your product address those feelings? Write at least one section of your sales copy to specifically address those feelings. Be sure to help people see it clearly, like Nightingale-Conant does.
Write directly to your readers. As much as possible, keep yourself out of the copy.
In most cases, people already have an image of what success or happiness looks like. All you have to do is ask them to pull it out and see how your product fits into the picture. Of course, you may also use it in all three, as Ted Nicholas does here. Be careful, though, not to sound manipulative.
One of the biggest reasons people buy is to be more beautiful, sexier, or more attractive to the opposite sex. Flat belly, thinner thighs, bigger biceps, thicker hair… and the list continues. The promotion starts with a problem: The writer is right to use this technique here. So you want to ask people to imagine something that drips with desire. The good news is, even poorly done, this technique works.
Your brain makes the leap between the first word in the paragraph imagine and the bolded list below. But think how much stronger it would be if it was worded like this…. Imagine entering a room and having every head turn in your direction… your very presence making the men smile and women cringe. The technique is most effective when you tap into the emotional side of your offer.
Creating a strong transition between 2 and 3. This Rodale promotion is a good example:. The next paragraph builds on it by tying the condition to the product: The final paragraph introduces the solution: See how well it transitions into the sales pitch. The writer tells you to imagine having lots of energy, then tells you which pages will apply to you. When introducing your product, follow the problem-agitation-solution formula that you see in this example. Or you can tell people what to imagine and then introduce your product, like the self-esteem example above.
Then state your offer and give a strong call to action. Consumers, especially American consumers, want to believe.
Imagining success: present benefits
You only have to help them visualize — get them to see how your product relates to their dreams. Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon. Follow her on Twitter. Please join the conversation! We like long and thoughtful communication. As awesome as you know you are, you should understand that your prospects may need some convincing.
Words like best , top , improved , and ultimate can help with some of the heavy-lifting. Your power words will immediately answer these questions by presenting the answers that your prospects were looking for already. Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing.
- Mond der verlorenen Seelen (Monde der Finsternis 2) (German Edition).
- Bonus: 10 more words and phrases that trigger positive responses in readers;
- How To Increase Your Sales Using Magic Words – The Power Of Copy-Writing.
- Here are the elements that make power words so effective!
- The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)?
- Try Sumo For Free.
By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp. Please join the conversation! We like long and thoughtful communication. Abrupt comments and gibberish will not be approved.
The 8 Persuasive Words That Instantly Help You Sell More - Sumo
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