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Download PDF Using Social Media to Promote and Enhance Events and Conferences

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One more step

Opening a Facebook Events page is a great way of increasing the reach of your event marketing efforts to increase ticket sales. It also gives you another avenue for people to discover your events. Getting a Facebook Event made is simple. All you have to do is: This is a huge opportunity for any event planner to capitalize on in gaining more exposure for your conference, summit, gala, convention, etc. All you have to do is visit your Facebook page, event, or group, and find the Live Video button.

Video content is highly dependent on video quality and video production. Live streaming through your device should give your audience a sneak peek into your event that normal event goers might not be able to access, such as the setup or the behind-the-scenes footage. Working together with the event organizer, you can see what the itinerary is, what you should be focusing on, and what shots you want to take. This is also the step where you decide what format will look the best. Should you shoot the video vertically or horizontally? Figure out which works best for you and your event.

A good rule of thumb is to make each stream at least 10 minutes long, with longer streams being better. Engagement is the whole point of live streaming, so engage with your audience as they react and respond. The more comments you get, the more content you have to work with, which is great! Addressing comments as they appear live on air is a powerful way of making your audience feel heard.

The last thing you want is to find that your WiFi or cellular signal is weak at the event spot. This will build anticipation for your event. Facebook now focuses on helping users have more meaningful social interactions, instead of helping them find more relevant content. Group content tends to inspire a lot of conversation. Communities on Facebook are becoming increasingly active and vibrant. There are Facebook Groups for just about anything. You can find various groups for your specific audience that you can join, or you could even start your own Group.

What can I do to prevent this in the future?

The steps are simple: Here are some ways to drive meaningful interactions in your Facebook Group: To make sure that you qualify all of your members in the group, set up some screening questions to make sure that each of the members has an interest in your industry and are not bots. That means you have to be proactive in monitoring the conversations that occur in your group and to try to garner more responses out of everyone. Respond to questions, add a comment on posts, share questions or discussion prompts, and more!

You are probably the industry expert in your group, but you can still call on other members to help answer questions, which is a great way of getting more people involved and connected.

How to Use Social Media to Promote Your Business and Drive Traffic to Your Website

Whether you tag them directly into relevant conversations or you feature content from other members, having the group members interact more is great for engagement. Instagram has become one of the most popular social media platforms you can find. You can also check out our latest write-up about IGTV for event outreach. Ask them to post content about the event and to promote their segment of the event. You want to make sure you provide them with some things though: This way, you can easily track the progress and impact of these influencers and speakers.

One of the greatest things about hosting and planning conferences and conventions is that you know people are going to be taking pictures. User-generated content or UGC is one of the best things you can use for your social media outreach. This method works for promotion before the event and afterward. You can either use images from the same event in previous years, or actively post during the event when people are posting! A good way of getting people to post is to incorporate a branded hashtag into your show, and ask away! A good time would be to let people know to post whatever content they have during intermissions or breaks!

Instagram is the perfect platform to implement UGC into your feed and Instagram stories.

Why do I have to complete a CAPTCHA?

Just remember to ask for permission before you post these UGC, or at least give credit in the description of your images. Here is an example message you could send to ask for permission: We would love to share your photo on our accounts. Do we have your permission to share it on our social channels? We will give you full credit in the caption. If this is okay, please let us know.

Similar to how Facebook Live can increase your engagement, Instagram Stories provides your Instagram account with short, easily digestible videos of your event that is more intimate and unique. You want to make sure that the content you post here is different from your feed! Figure out what your theme for Instagram Stories is going to be and make a lightly detailed plan based on the itinerary for the event.

Do you want to post a video in this section? Maybe a photo would do better here. Should I poll my viewers? Do I want to make my story interactive so they choose where I go? There are a variety of directions you could choose, so make sure it fits with your brand and your goals. LinkedIn is more popularly known as the business social media platform. By purchasing LinkedIn ads, you can target that specific group with a higher chance of conversion since their presence and activity on the platform means that they are looking for more professional development in their fields, i.

You know how all marketing leaders state that visual content is important? This is true for LinkedIn Paid Ads as well. Here are some things to remember when optimizing and creating your Sponsored Content. Does your team have the needed skills to launch a social event or conference? If not, how will you get them trained in time?

How will you manage risk? What will you do if a PR crisis should happen? What is your back-up plan should your Twitter hashtag get spammed the first day of the event? If reading this give you a headache, then call someone that can help. We do social media audits and help businesses of all sizes with ensuring success at events and conferences.

We would love to help you get started right and reap the highest business return possible.

The worst thing you can do is to attempt to be everything to everyone on every platform. Select the social networks that best align with your audience. What platforms are they hanging out on? What platforms are you going to use and why? Be something to somebody versus nothing to nobody! Know your event attendees, partners and broader ecosystem. The more you can know about all audiences you want to engage, influence and call to action the better. Get in their heads. WHY are they attending your event?

Why should they spend the money on registration fees?

15 Social Media Tactics To Increase Your Event Exposure - Picatic Event Planning Blog

Why should they take the day off? What is in it for them that is different than they can get on your website or the website and blog of the speakers and partners who are suppose to be adding value. Why should an influencer give a rip about your event let alone tweet on your behalf? What is in it for them? Educate your partners and make your partners accountable.

15 Social Media Tactics To Increase Your Event Exposure

Inform your employees and partners of your plan. Ensure they understand your objectives and goals as well as the goals and objectives of the attendees. Make it known you also have a genuine interest in helping your partners achieve their goals and objectives. The tighter you can bring your key stakeholders and partners into the inner circle the better your results will be. Think out of the box. This is not your granny's social event.

As long as you become properly educated and setup the process and procedures to leverage the new technology prior to the event you will be fine. We helped them turn up the volume in their social media lounge with integrated strategies to build community pre-show, during and post-show. Our work included being present and tweeting live in their social media lounge and at key sessions and special daytime and evening events. We also hosted them and several of their SmarterCommerce clients on several live tweet chats and on our GetRealChat series.


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Consider a social influencer outreach program. If your company is new to social media and doesn't yet have the reach or the relationships to turn up the conversation volume on the social waves, explore partnering with others. You can see a fun video here of the goods received and my response to the program. Note, for full disclosure, we were already working with IBM prior to receiving the package.

Plan Awesome Events & Boost Your Career

Hire the right team both internal and external. Do more than fill tweet and Facebook seats. If you want to increase brand awareness, turn up the relevant social buzz during your social media event, hiring 20 interns from the local college is not going to get you the reach you need. You are much better off working with an agency or consultant who can help you develop and execute a real plan that includes relevant influencer outreach and engagement. Share your best stuff. This is your time to shine and don't be afraid to do such. Don't be afraid that your competition is watching.

Be a leader, let them follow you. Don't hold your best content until after the show or the last day. Give them solid nuggets and treasure chests of value throughout the entire event starting with pre-show. Deliver value prior, during and after and you'll be amazed at the results. The heartbeat of social media is you.

The more you give, the more your audiences will hang on to and share with their communities your every word! Focus on real value to your audience and attendees. Do not lose sight in between the hashtags, Twitter profiles, Facebook event pages who your event is for.

Keep your objectives, goals and priorities focused on the real needs of your audience. What problems are you going to help them solve in their life or business by attending your event? What keeps them up at night that you can help them with? How will you inspire them to connect with you pre, during and after the event? Focusing on their needs is the best way to ensure success regardless how successful the Twitter campaign or social engagement may be.

Focus more on giving your audience something to tweet about versus getting them to tweet. If you do the first the second will take care of itself! Select a Twitter hashtag early. Don't wait until the day of event to start using your Twitter hashtag and building community. Start using the hashtag the first day you send an email, post an update to Facebook or send a tweet. Be consistent and leverage the hashtag to build community and keep the conversation beating strong during all phases of the event or conference.

Be ready for plan B.

What happens if your hashtag gets spammed the first or second day of a three or more day event? What is your backup hashtag? What if one of the tools you planned to use goes haywire? What if the wi-fi has issues? Hope for the best but definitely plan for the worst. Create social visual experiences. We live in a visual social world. An event without pictures is like chicken and dumplings without the yum!

You don't have to be the best camera man or woman on the planet. Use an iPhone, iPad, Android or device of choice. Continually feed photos capturing the awesome event or conference moments to Instagram, Pinterest, Facebook and Twitter. Setting this plan ahead of time is critical. You must know what platforms you are going to use and how.

Look at it as a social fabric you are weaving and the event is part of the masterpiece. The images can offer insight into your brand, the people within your walls, the customers and partners supporting you and the list goes on. Use the photos to emotionally connect with your audiences near and far. It's a new tool which provides a visual display of tweets for specific topics, hashtags. You can search for any word and see a beautiful visual display of the tweets. It encourages people to take photos during the event and share via Twitter as they see their smiling Twitter avatar and tweet appear real time anywhere the SeeSaw wall is displayed.

It was so fun seeing our hashtag GetRealChat displayed throughout the show on the SeeSaw display walls. You are marketing to an audiences of audiences. You are not just sending a tweet or posting to Instagram an image or status update for the one person.