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e-book Instagram: How a Photo-Sharing App Achieved a $1 Billion Facebook Buyout in 18 Months

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Of course, very few startups attract a user base large enough to give the big boys a run for their money. Of course, the company had much more than just a strong team — it had a young, active, and growing user base of 30 million people. With the added bonus for Facebook of eliminating a competitor shortly before its IPO, Instagram pulled off an epic exit. With the benefit of hindsight, it appears that Facebook got a pretty good deal. Today, Instagram has an estimated million monthly active users and is one of the dominant mobile photo and video-sharing platforms on the planet.

Revenue generation potential also helps a mobile startup achieve a substantial exit, although whether it actually generates revenue may not impact valuation.

66 Facebook Acquisitions – The Complete List (2018)! [INFOGRAPHIC]

Snapchat has a large, young, predominantly female, engaged, and growing user base but currently no revenue. That said, it appears the revenue potential of the company drove the sizeable valuation.

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Facebook is a public company that needs to demonstrate mobile revenue growth to increase its stock price, and Snapchat has a highly attractive and growing user base. Louisiana tax incentives attract video game companies. The rejection of the offer, however, clearly means that the founders of Snapchat believe it is worth even more.

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When a founder contemplates positioning her mobile startup for a potential sale, it is critical to understand why an acquirer might purchase the company. Steve enjoys working on the conceptual side of SEO.

Google better watch out. The rate at which Facebook is developing is really high.


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I have to cross my fingers and wait till the results of its upgrading are complete. A sofa company from the Netherlands?

The Epic Exit: Why mobile startups are acquired

But this is a great infographic!! I think the most important acquistions Facebook made is FB. However, I think these acquisitions matters for the short term, perhaps mid term, and help Facebook have a growing user base. Basically, they diversify as they grow in order to not fall when Facebook the website will fall.

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Tools Videos Infographics Interviews Ebooks. X Do you want actionable Internet Marketing advice delivered right to your inbox? As impressive as those figures were at the time, Instagram was just getting started. Thanks to increasingly tighter integration with Facebook, not to mention a slew of new features some of them liberally inspired by and borrowed from services like Snapchat , Instagram growth trajectory has continued to explode under the Facebook umbrella.

66 Facebook Acquisitions - The Complete List () [INFOGRAPHIC]

Instagram today is now nearly twice as big as Twitter. As an additional point of reference, consider this: Instagram boasted 35 million users when Facebook first came knocking in Incredibly, Facebook saw the longterm potential and impact of Instagram and managed to swoop in and acquire the company long before its user base began to accelerate wildly. From an economic standpoint, Instagram is already paying dividends via highly targeted and lucrative ads. New footage shows the underwater world hidden beneath Antarctica.


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